RILEY KELLUM WELDY

STRATEGY. EXPERIENCE. IMPACT.

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Reviews

  • "... She knows how to make a client feel at home, even when hundreds of miles away. We need more like her in the live entertainment industry..."

    Noah Brown - Tour Manager, HARDY

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  • "... Being able to manage all personalities and demands surrounding a concert, festival, or event isn't easy, and Riley does it flawlessly. Everyone she works with respects her and I cannot recommend her enough."

    Jill Kopecky - Neste Live, Live Nation

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  • "... I look for kindness as much as strength, and instinct as much as knowledge; she's got all of it."

    Ken Kirsh - Executive Producer, INVNT

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  • "... I've been in the entertainment industry 30+ years and Riley not only understands the industry, she knows how to elevate & improve every event she becomes involved with..."

    Nina Miller - Former Executive Director of Bonnaroo Works Fund, Former Director of Events at Gibson Guitars, Executive Director of Miranda Lambert’s Foundation, and Label Operations at Quarto Valley Records

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  • "... She is one of the most organized & helpful promoter reps that I have worked with in all my 15 years of touring..."

    Daryl Dixon - Tour Manager, Cole Swindell

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  • "... Her professionalism, radiant joy, and unique personality make her an absolute pleasure to work with in any and all capacities and having her on your team with lead to instant success."

    Bryce Sherlow - Warner Chappell Nashville

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  • "Riley is one of the most hardworking & dedicated people I've ever worked with. She really has a knack for live event production in any capacity and I've never met an artist or team that didn't feel the same way."

    Alexandra Albanese - Creative Nation

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Hi! I’m Riley. An experiential producer & event strategist creating large-scale experiences that turn bold ideas into unforgettable moments. My career has taken me from the festival fields of major live music events to producing high-impact brand activations and corporate experiences for some of the world’s most recognizable companies. Whether it’s a multi-day festival welcoming tens of thousands of fans, a carefully designed experiential brand activation, or a corporate press release, I thrive at the intersection of creativity, logistics, and human connection.

My work spans all sides of the live experience industry, working with organizations and brands like Live Nation, INVNT, Country Music Association, Sony Music, Samsung, McDonalds, Titos, Amazon, Twisted Tea, Anheuser-busch, and many more —leading projects from early concept through on-site execution and everything in between. I’ve built a career translating ambitious ideas into experiences that are both creatively compelling and operationally best practice ensuring every element is planned, anticipated, and delivered to the highest standard. That means everything from shaping strategy and programming to managing multimillion-dollar budgets, leading cross-functional teams, and building the systems that allow complex events to run seamlessly.

Working with me means partnering with an event specialist that believes in delivering experiences that last. Experiences that are not just seen—but felt. That leave a lasting impact. There is great responsibility when producing experiences at scale, every decision — from the creative concept to the safety plan — shapes the way a person will remember that moment forever. I pride myself on being the kind of producer teams trust to lead calmly under pressure, empower bold ideas, and build the structure needed to execute them exceptionally well. The result: experiences that feel effortless to audiences, rewarding to teams, and impactful long after the lights go down.

Certifications: The Square Metre Group - Crowd Safety Manager Certification (Level 5)

Education: Bachelor of Arts degree from Belmont University’s Mike Curb College of Music Business

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SPECIALTIES:

  • Experiential Marketing & Brand Activations

  • End-to-End Event Strategy (Concept → Execution → Post-Event)

  • Operational Leadership for Complex Live Experiences

  • Budget Development, Financial Oversight & Vendor Negotiation

  • Event Systems, Workflows & Operational Infrastructure

  • Sponsorship & Brand Partnership Integration

  • Executive & VIP Experiences / Hospitality Programming

  • Cross-Functional Team Leadership & Stakeholder Alignment

  • Crowd Safety, Risk Management & Permitting

  • Programming & Content-Driven Experiences

  • Hybrid, Virtual & Multi-Format Event Design

Services

  • Show / artist advancement, ROS builds, management and coordinating of all necessary DOS responsibilities, teams, vendors, etc.

  • Offer services of any responsibilities that fall between a Deck Manager, Production Coordinator, Associate Producer, and Executive Producer (pre-production, on-site production, & post production).

  • Need some advice or input on your next event? Here to help offer “brainstorm” sessions, ideas, production advice, connections, vendor direction, and operational guidance. Any and all input that you may desire :)

  • I wouldn’t be where I am today without the guidance and direction from so many amazing mentors in my life and it’s incredibly important to me that I offer that same gift to whoever may need it (of course, free of charge!!). The live event and entertainment industry can be very difficult to navigate and I’m always happy to grab coffee or hop on the phone to help in any way I can! :)

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