RILEY KELLUM WELDY

EVENT PRODUCTION, BACKSTAGE MANAGEMENT, & ARTIST HOSPITALITY

Reviews

  • "... She knows how to make a client feel at home, even when hundreds of miles away. We need more like her in the live entertainment industry..."

    Noah Brown - Tour Manager, HARDY

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  • "... Being able to manage all personalities and demands surrounding a concert, festival, or event isn't easy, and Riley does it flawlessly. Everyone she works with respects her and I cannot recommend her enough."

    Jill Kopecky - Neste Live, Live Nation

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  • "... I look for kindness as much as strength, and instinct as much as knowledge; she's got all of it."

    Ken Kirsh - Executive Producer, INVNT

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  • "... I've been in the entertainment industry 30+ years and Riley not only understands the industry, she knows how to elevate & improve every event she becomes involved with..."

    Nina Miller - Former Executive Director of Bonnaroo Works Fund, Former Director of Events at Gibson Guitars, Executive Director of Miranda Lambert’s Foundation, and Label Operations at Quarto Valley Records

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  • "... She is one of the most organized & helpful promoter reps that I have worked with in all my 15 years of touring..."

    Daryl Dixon - Tour Manager, Cole Swindell

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  • "... Her professionalism, radiant joy, and unique personality make her an absolute pleasure to work with in any and all capacities and having her on your team with lead to instant success."

    Bryce Sherlow - Warner Chappell Nashville

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  • "Riley is one of the most hardworking & dedicated people I've ever worked with. She really has a knack for live event production in any capacity and I've never met an artist or team that didn't feel the same way."

    Alexandra Albanese - Sony Music Publishing

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Hi! I’m Riley. A producer of experiences with a demonstrated history of success working across industries in live event production.

My experience includes the management and execution of all event operations, staffing, permitting, safety /crowd safety, production, budgets, program development, etc for music festivals, concert series, corporate conferences, summits, galas, and award shows across the US. I’ve been blessed to have worked with a plethora of large scale festivals, companies, and corporations in my career thus far such as Live Nation, Sony Music, Universal Music Group, AC Entertainment, Les Paul Foundation, Sandbox Entertainment, INVNT, Country Music Association, Country Jam Colorado, Headwaters Country Jam, Bonnaroo Music & Arts Festival, Romp Music Festival, McDonald’s Headquarters, Samsung, and many more. 

My career path has been orchestrated with intention to ensure the diverse background and skills are there to help you deliver thoughtful, compelling, and memorable experiences through strategy, execution, communication, and connection.

Certifications: The Square Metre Group - Crowd Safety Manager Certification 

Education: Bachelor of Arts degree from Belmont University’s Mike Curb College of Music Business

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SPECIALTIES:

• Talent management and artist hospitality

• Venue, vendor and talent contract (or rider) negotiation and coordination

• Produce live events and manage projects from concept through execution, driving projects forward with efficiency

• Work closely with agencies, labels, teams, account managers and producers to define project requirements, develop budgets, build out timelines/schedules and plan resources for client events and projects

• Keep all project stakeholders (creative, logistics, show team, tech crew) on track to hit deadlines

• Large project budget management and reconciliation

• Content, presentation and media management 

• Leverage cross-departmental resources to produce creative and media assets

• Lead and schedule necessary project related meetings and calls: discovery, brainstorms, internal meetings and debriefs

• Work with finance, logistics and legal teams on event and client needs

• Provide guidance, mentorship and skill-building to Project Coordinators and Project Managers 

• Destination management and client program development

Services

  • Show / artist advancement, ROS builds, management and coordinating of all necessary DOS responsibilities, teams, vendors, etc.

  • Offer services of any responsibilities that fall between a Deck Manager, Production Coordinator, Associate Producer, and Executive Producer (pre-production, on-site production, & post production).

  • Need some advice or input on your next event? Here to help offer “brainstorm” sessions, ideas, production advice, connections, vendor direction, and operational guidance. Any and all input that you may desire :)

  • I wouldn’t be where I am today without the guidance and direction from so many amazing mentors in my life and it’s incredibly important to me that I offer that same gift to whoever may need it (of course, free of charge!!). The live event and entertainment industry can be very difficult to navigate and I’m always happy to grab coffee or hop on the phone to help in any way I can! :)